We live in the Trust Age.

The last 100 years has brought the Industrial Age, the Information Age, and now the Connected Age. More than ever, businesses and organizations must create and manage trusted relationships to be successful. Competitive advantage now means more than just offering the best gadget or service at the best price.

The word “trust” has lost its meaning.

Everyone needs it, everyone wants it, most think they have it, fewer really do. Trust is the currency that makes every relationship successful, bankrupt, or somewhere in between. Trust benefits every area of your life.

Mistrust happens by accident.

Do you know how to build trust on purpose?

Current events show mistrust in action and the struggle to rebuild what has been lost: BP and the Gulf oil spill; Toyota recall; Maytag recall; Bernie Madoff, Tom Petters, and more than 150 other Ponzi schemes in 2009; long and contentious health care debate...OK, anything political these days; USA presence in Iraq; Israel and Palestine...

Do you know what makes trust manifest between people so that you can consistently hit the mark with those critical to your success?

We will help you hit the mark. Guaranteed.

Five Things To Know About Trust

Every interaction takes you toward trust or away from it

There is no such thing as a neutral interaction between two people. Good intentions, values, or past wins do not automatically increase trust. Sometimes they get in the way.

Others measure your trustworthiness in their terms

We can become fluent in the language of trust if we learn how to see trust from others’ perspectives and act intentionally to build trust in a way that is meaningful to them.

You may be trustworthy but not trusted

In a 2006 Harris poll, adults were asked who they would completely trust to give advice that is best for them. Lawyers came in at 18%; bankers and financial advisors at 16%; a mechanic at 12%; an insurance agent at 9%; a real estate agent at 7%. If those who know you best could have their say, what would they say about you?


Trust grows when you confirm value and provide safety

Trust is measured by two elements: value and safety. Value and safety must be demonstrated with integrity over time and are always measured in the other person’s terms. Trust is built and broken in four areas of increasing depth: physical, mental, emotional, and identity.

Trust can be restored

You can restore trust that has been lost if you demonstrate positive change over time in a way that is meaningful to others.

Welcome to Trust Encounters